Υπάρχουν τόσα πολλά ηλεκτρονικά καταστήματα που οι καταναλωτές διαθέτουν χιλιάδες επιλογές για να κάνουν μια online αγορά. Μια έξυπνη συσκευή, σταθερή σύνδεση στο Διαδίκτυο και μια κάρτα - αυτό είναι φόρμουλα επιτυχίας για τις σύγχρονες αγορές. Και η δημοτικότητα των ηλεκτρονικών αγορών αυξάνεται ταχύτατα. Σύμφωνα με τα στοιχεία της Statista που αφορούν την παγκόσμια αγορά, οι πωλήσεις λιανικής ξεπέρασαν τα 3,453 τρισ. το 2018.Read More
New-age fintech challengers are chipping at “traditional banks” from all sides and slowly dismantling the protective walls built up by the incumbents over the past century. The banking and wider finance industry is facing these upstart digital banking innovation challengers across the spectrum of payments, cash, lending, money transfer, investment management, and lending, among other areas.
Some examples of how the incumbents are being usurped include:Read More
A significant percentage of consumers—99%—check their email every day. Some demographics, including millennials, prefer email communications from companies over other forms of communication, such as phone calls or texts. And with more than 5 billion email accounts active around the world, email is an essential part of any digital product strategy.
While there are thousands of email template designs available for marketers, email design is an important area of expertise for web designers. This is especially true for those who want to work with larger brands, creative companies, and others who shy away from templates.Read More
Sixty years ago the Brookhaven National Laboratory in Upton, NY held an open house. Visitors who toured the lab were treated to an interactive exhibit, a game titled Tennis for Two. The setup was simple—a 5-inch analog display and two controllers, each with one knob and one button. The world’s first video game was born, but after two years, the exhibit was closed.
Twelve years passed, and an eerily similar arcade game showed up in a bar called Andy Capp’s Tavern. The name of the game? Pong. Its maker? Atari. Seemingly overnight, the burgeoning world of video games was transformed. Novelty became industry.Read More
“A lot of times, people don’t know what they want until you show it to them.” — Steve Jobs
How many times have we heard customers tell us what they want, only to learn that it’s not really what they wanted? We end up confused and perplexed.
For example, a client hires an elite design team to redesign the UI of their product. They tell the lead designer that their product is outdated, and they want a fresh, new UI. They say, “we want to feel relevant in the marketplace again.” The design team delivers, but the client isn’t satisfied with the results. What happened?Read More
“Elegance is achieved when all that is superfluous has been discarded and the human being discovers simplicity and concentration: the simpler and more sober the posture, the more beautiful it will be.” – Paulo Coelho
A web designer’s mission is to create engaging user experiences, help site visitors accomplish tasks, and increase conversions. In the process, they often only focus on aesthetics, take shortcuts, and end up relying on various common design patterns and trends. The danger in this is that they can get sidetracked by popular trends, and consequently, common UX mistakes are made because the trends are inappropriately deployed.Read More
As UX designers, we focus a lot of attention (justifiably) on interaction and interface design, but how can we continue to raise the bar and create digital products that are more useful, engaging, and simple to use?
Words. They yield more power than an atom bomb. UX writing, in particular, is an essential part of the design process because it can dramatically improve user engagement concerning digital products.Read More
One of the hardest things about design is keeping track of the terminology. There are many words to learn, and definitions frequently overlap. But don’t think for a moment that any two terms mean the exact same thing. Distinctions abound. Abbreviations matter.
So it is with user experience and customer experience design, or UX vs. CX. The two disciplines are so closely related, their differences so murky, that they are sometimes used interchangeably.Read More
The Ultimate Guide To Email Deliverability You’ve spent time building a targeted email list. Your creative team has drafted an awesome email. The problem? Making sure your emails actually get delivered. If an email ends up in the junk folder, then did it ever even exist? For your customer, the answer is no. But don’t worry. In this guide we’re going to deep dive into email deliverability. And we’re going to show you how to keep your emails away from...Read More
Everything starts with an idea: coming up with an idea of a new product or developing an existing one. And the scenario is always the same. If you want to create something outstanding, you need to hire professionals. Even if you have an in-house dev team, you probably need at least a few more talents to manage the whole project and finally make it work...Read More