Advantage of the Mobile Apps for Business

The mobile devices are gaining popularity nowadays to search for things on the go instead of using their computers. It has been revealed that every day over one million smartphones being turned on daily. The mobile apps will improve to play an essential role in the overall business marketing strategies as customers are always looking for easy and quick results throughout their busy lives.

Apps for Business

With the help of the mobile app on their devices, your customers can reach you easily and quickly. It is not like the regular game apps that are purely for pleasure. The business apps offer value to your possible customers and help you in making new clients, sales, and loyalties.

It’s Advantages to Clients:

Provides all your information and updates on one click. Either the information is on latest offers, website, location map or contact details, they can access at any time on their devices.
Quick and fresh content designed primarily to fit the mobile screens.
Enables to communicate with your business while they are on the move.
Gives them an opportunity to share your information with their friends, creating social buzz and gaining loyalty rewards.
Unusual offers and discounts for app users.
It’s Advantages to Business:

Maintaining costs by holding your current investment of the website through the increasing app users.
Maximization of your social media investment having linked to your social media accounts.
Simple database collection and lead generation.
Offering coupons and discounts through the app.
Enables to sending push notifications.
Podcasts, GPS, YouTube channel, QR code options and voice message recording features.
You get various options into the field of the mobile market, but only a few of them will tend to fit for your business. It is assumed that the best tactics are to form a plan of the definite advantages and specialties you want to have in your app. This will give you a precise knowledge of the results that you are looking for in your app.

Increase Revenue With Τhese Simple Cross-Selling Ecommerce Strategies

In this time and age, when competition is more aggressive than ever, every company’s main target is to find ways to improve their revenue strategy and eventually find the best practices they need to focus on what works for them.

Based on this experience, they got to know how to make their ecommerce successful and profitable.

Many of you, if not all of you, know that driving incremental sales from a current customer costs a lot less than acquiring new ones.

This article is dedicated to show you how to increase revenue by cross-selling additional products to your e-commerce customers, new and old ones. In few words cross-selling strategies allow marketers to drive more profitable behavior from existing customers.

What is cross-sell and why should I use it?

Cross-sell refers to a strategy of recommending additional products based on customers’ previous orders. For example, if your website visitor proceeds in purchasing a pair of brown Oxford shoes you can try cross-selling your products by adding the same color leather belt or even a matching pair of socks.

Every customer leaves their footprints behind. In order for a cross-sell campaign to be triggered automatically, you would need to set real-time integration with your e-commerce, recommendation engines and customer support systems.

ContactPigeon has set it up for you and gives you the ability to observe sales, web analytics, email response and preference data, via its platform.

This gives you the chance to create effective email cross-sell campaigns to increase revenue from your e-commerce customers by recommending

  • similar products
  • items of their interest
  • or even same category merchandise.

Trust us, they will be very happy to receive a personalized cross-sell campaign that shows that you know what they like and they will appreciate you for it.

Research has shown that 82% of people said that they would buy more products online via email if the emails they received were personalized around their preferences. Have a look below and find more about the best email cross-selling strategies.

5 simple cross-selling strategies. Increase your revenue from your customer base.

“Shop the Look” approach

This is a standard strategy used by most retailers. It is quite effective as it gives the client the information and the idea of how a product they picked, would match perfectly with a similar product you recommend.

“Shop the Look” strategy is popular in the apparel industry and a great example is that when you choose a pair of pants, the model who wears it on the check-out page has a complete look.

Here the retailer can take advantage of ‘‘shop the look strategy’’ by showing you that you could add a shirt and perhaps an accessory to complete your look. Subtle and effective!

 “You have great taste” approach

There are many companies in the beauty and apparel business that use this strategy. I know what you are thinking already… it’s all about psychology ha? Well sometimes it is and this is what the e-commerce industry is counting on! It is very convincing and to be honest who doesn’t like to be told that they have great taste?

We, at ContactPigeon, are excited to hear that and would most probably agree with them (hahaha). ‘‘Do you like this emerald green leather bag? We love your taste, so maybe you can have a look at the green wallets and key chains we have in store for you. Together they would be a match made in heaven.’’

Automatic cross-selling strategy: customers who bought this product also bought 

This is a great feature to have, by taking your clients past purchase history and behavior, you can set automatic triggers that will associate products based on their likes.

Some of the biggest e-commerce businesses use this strategy like Αmazon and eBay, so don’t be afraid to use it too. Is someone looking for outdoor equipment? Show what other visitors, who looked at the same product or same category, also bought.

Value Proposition strategy: Add $10 or less to your basket and get free delivery on your order 

This is what somebody would call a win-win situation! Do you want your client to choose another product? Then be prepared to offer a value proposition to intrigue them. There are plenty of companies who set free shipping standard delivery when you spend a specific amount of money.

You can easily set a trigger for those people who can reach this amount without spending more than just extra $10 or even less. Once they checkout, they will receive a pop up message saying i.e. ‘‘Spend extra $6 and get free shipping!’’ It is highly likely that they will do it.

Cross-sell Discount

If you want to make your clients feel like they are getting a great deal, then this strategy is for you. Commonly used in the services sector such as mobile and internet or even retailers such as beauty departments, it will make your customer get an extra service or product at a better price which will make the overall price so attractive, that no one can resist.

This strategy will look more like a bonus to the customer and should be positioned at the end of the sell rather than the beginning.

Hope you enjoyed reading this article as much as we loved composing it. Choose your preferred method and start building your strategy.

 

–/ Thank you contact pige0n for this fantastic article /–

Advantages of Mobile Apps

In today’s world, around 77% of the population are found online. This is because of the increasing usage of smartphones for their businesses. It has been noticed that the total number of computers and television units are less than the mobile devices in the world. However, this makes essential for your business to show an online presence to stay connected with its customers.

Advantages of an app for businesses:

With the help of the Mobile apps, customers would not have to launch a web browser or add URL. It will merely take a couple of seconds to reach the website and get the information.
Your app will reinforce your business or brand by improving its visibility. It helps your business to get more presence on a phone than a browser leading in customer’s loyalty.
It is one of the fantastic ways to increase customer engagement. A mobile app is created to connect effortlessly and interact with customers, making it a valuable tool for the modern business.
With such apps for business, you can actually reduce the costs of paper newsletters and SMS messages. You can quickly connect with everyone by sending direct messages and notifications.

You should know before creating an app:

Before you create an app, you need to determine the popularity and its features. You need to make sure that it will be used by your customers and benefit them as well as you.
You must be clear for the purpose of launching your app. Figure out the user’s requirements and accordingly make the changes in your app so that it earns value and attention.
Launching an app requires not only money but also time and resources. Just like any other technology based internal improvements, even these apps needs to be updated always to stay relevant and deliver its best to your customers.
Apps differ from one business to another. Therefore, you must know the needs of your business and accordingly create one. In case you need something with high functionality and own a site that demands customers to log in then an app would be beneficial.

That’s the E-commerce Checkout Best Practices that Convert Visitors to Customers

It’s not an easy task setting up an e-commerce business. You have to spend time finding the perfect layout, organizing your product photos and creating gripping descriptions. So, even after all that time spent if your checkout process is confusing or seems uncertain to your customers you will never be able to maximize conversions for your business.

We have seen this getting in the way, therefore, in this blog post we have gathered some of the best practices from leading e-commerce businesses to give you some guidelines that will help you improve your checkout process and, as a result, increase your sales 💰

What makes a smooth e-commerce checkout process?

The answer is simple: ease of use! Try avoiding elaborate forms, extra steps and asking too much information from customers for the completion of the order (i.e. shipping and billing address).

Here are some best practices that can help you set and optimize the checkout process for your e-shop:

Don’t force users to register before they can buy

Make sure you have the registration form further down the checkout process so you give visitors a chance to browse products in your e-shop and finally proceed to the purchase. By implementing this process it actually increases the chances of converting your visitors into paying customers.

Try to make your visitor registration as smooth as possible by showing visually any errors or missing fields. Also, add an auto-filling option for existing customers and help them retrieve forgotten passwords.

A classic mistake is requiring your visitors to take time out and provide you with all the extra information needed to enrich your database in this step of their checkout process. We know how important is for your marketing team to gather all the data that will help you in the long run for segmentation and personalization of your marketing campaigns but, at the checkout process just ask for the information needed for the payment and the actual shipping of the order.

At the end of the day, one size fits all approach doesn’t work for all e-shops. Your registration forms and the information required depends on your brand and your audience. Start experimenting with A/B testing in order to identify what works best for you.

Optimize your shopping cart page

Just like in-store physical purchases, visitors want to have a clear picture of what their cart contains. In order to ensure smooth user experience and drive conversions, your cart page should display the following visual features:

Showcase products with their corresponding images
Give customers the chance to change quantities or remove products from their cart if they have changed their minds
When it comes to final pricing it needs to be very transparent. Show user’s the total amount of their order after taxes and shipping costs. Research shows that one of the key reasons behind cart abandonment is hidden costs at the checkout process.
Give visitors the opportunity to save their cart for later, or specific products as favorites for them.
Another optimization technique for decreasing abandonment rates is the enclosed checkout process. With this term, we mean the design approach where we exclude from checkout pages the navigation menu and other visual elements of the site.

This way you reduce the distractions and you make clear that your visitor is in the check out process and simultaneously informing them about the remaining steps for completion. Ideally, just a single link in your logo that gives a user the choice of returning back to the homepage.

Billing and shipping

The billing & shipping forms are most likely the most time-consuming portion of the checkout process. This is why you should provide support throughout this process. Make sure your shipping section has the following essentials:

Add various delivery time options required for the shipment of your products plus make the cheapest one default.
Create a pop-up with real-time customer support service information.
Provide crystal clear descriptions for the information needed and show examples if possible.
Give your customers the option to click on the corresponding “Ship to this address” button or checkbox. This option ensures them that they don’t have to waste their time typing the same information twice.
Tip: Make sure that you provide timeframe about when your customers will be receiving their order. This way they’ll know when to expect their order so they can arrange delivery and it will be easier for them to organize their busy schedule.

Make payment easy and secure

In this step, you should make sure that you give all the possible payment options to your users while at the same time create confidence that they will type sensitive data to a secure web environment. Include visual cues of security such as secure shopping certificates or logos in order to show that you provide a safe online payment environment.

Don’t forget the order confirmation

Congrats, your customers have checked out and placed an order! But, the process should not stop here. You need to send a thank you note and don’t forget this order’s confirmation email. In the confirmation email, you need to show all the details of their order including an estimation on delivery time.

This email is also a verification that the order contains actually the selected products they choose. Also, keep in mind that sometimes people order on behalf of a third party (i.e. your boss) so making this page easily printable (i.e. pdf, word, etc) is very convenient and helps users keep a valid copy.

Last but not least, when sending your confirmation email, avoid sending it from a noreply@example.com or info@example.com as you’ll make it very impersonal and cold. You should reply instead from a customer service account. This way it will be easier to follow up in case something goes wrong with this specific order.

How to Write an Effective Automated Welcome Email for Ecommerce

Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince them that you can make their everyday life better whether you offer services, cosmetics, clothing or electronics.

In summary, the welcome email is a branded campaign with the goal to explain what you offer, in the context of a series of warm messages, welcoming the new subscriber to your family.

You can use the opportunity to let them know that they will be receiving offers and news from you. A common e-commerce practice is to give an offer on their first purchase.

Automate welcome emails set the tone of the relationship between a potential customer and a business. When they are crafted effectively, they can both build excitement about a business in a consumer and help a business build a high-quality, accurate list of leads.

Why Do Automated Welcome Emails Matter?

Studies on email marketing show that welcome emails matter, especially since consumers are most engaged with a brand within 48 hours of subscribing to their newsletter. Automated emails ensure that a consumer hears from a company right away when he’s on the pick of engagement with your brand.

Automated welcome emails also benefit e-commerce businesses because they help save marketing teams’ time and energy. This removes the need to send emails to new subscribers manually.

They can also help companies immediately confirm whether a subscriber has provided a valid email address or a fake one. This guarantees that marketing resources are spent on real, interested consumers.

Tips for a Killer Automated Welcome Email

Because automated welcome emails are so important for e-commerce, it’s important to craft ones that work. The following examples show how an e-commerce business can write effective emails that help convert leads to paying customers.

1. Have a Clear Objective

Studies have shown that welcome emails are opened four times more than other bulk promotion emails, which is why you should be clear about what you want your subscribers to do once they read the email. Do you want your subscribers to follow you on social media? Or do you want them to know about specific items on sale?

Whatever your objective for your welcome email is, make it obvious and include a clear call to action within the email. As subscribers are likely to read the first email they receive, they give companies a good chance to lead potential customers down the sales funnel.

A great example of an effective welcome email with a clear objective is this welcome email from Kate Spade. The email welcomes subscribers, offers them a discount and attracts click with a brightly-colored button that makes it easy for them to claim that discount.

2. Test Different Scenarios

Marketers should create several versions of automated welcome emails using different subject lines, based on the context in which a user signs up for a mailing list. As with every aspect of email marketing, testing is quite important. You should create variations of welcome emails in order to see which one performs best.

In order to evaluate different scenarios, you should evaluate important email marketing metrics such as open rates, click-through rates, conversion rates and other engagement metrics. When you figure out which scenarios worked best, then you should tailor the automated welcome email accordingly.

3. Update the Welcome Series Regularly

Welcome emails that consumers receive from your e-commerce business should be timely and relevant. Welcome emails can mention upcoming holidays or events, and marketers should ensure that the automated series is updated often in order to stay pertinent.

Furniture company CB2 does an excellent job updating their welcome emails regularly. This seasonal welcome email, sent by the company during the fall, flawlessly incorporates wintry, holiday-theming.

4. Let Subscribers Know What They Can Expect

Managing customers’ expectation is always a daunting task. Marketers should automate welcome emails to let subscribers know what to expect in the subsequent emails. E-commerce companies should also make it known to consumers why receiving emails gives them value, and how they can benefit by continuing to stay subscribed.

This welcome email from Huckberry does this masterfully. It lays out what recipients can expect weekly, so they won’t be surprised by anything that arrives in their inbox.

Wrap-Up

Email marketing is a powerful tool — but you need to make sure people stay on the loop in order to make it work. Laying out an effective automated welcome series for your e-shop is the first step to begin engaging your potential customers to stay in the loop — helping to ultimately convert them into paying ones.