6 Ways to Get More Leads With Mobile Marketing

The fast development of mobile technologies has expanded and sophisticated the workings of many industries and health care is no exception, with more than 50,000 health apps available. We explore the health apps currently out there and investigate the future of the health app market

Some of the popular health apps are fitness orientated and general health monitoring. They are easy tools for users to keep track of their weight, exercise activity and help them achieve their fitness goals.

Also, many of them include blood pressure and blood glucose monitoring, which is one the more important necessity among many people. Users can conveniently test and check without going to a doctor or using an external device.

Currently, Samsung leads in this area with its S Health app, which is preloaded on the S3, S4 and the new S5. It’s a fitness and health hub, collecting and storing health-related metrics such as your daily workout and fitness levels. It also measures calorie intake and the amount of calorie burning, weight, blood glucose etc.

The recently released S5 comes with a new health addition, a built-in heart rate monitor. The app also measures your comfort level by measuring the temperature and humidity of your surroundings. The data is then conveniently is displayed on charts and a health board.

S Health can also connect with other health management devices like blood-pressure monitor, wireless scale or Samsung’s Gear watches and you can share your health information via email and social media services.

Samsung intends to continue developing health care technologies; the company recently announced the $50 million innovation fund, Samsung Digital Health Challenge, which will be used to develop products that according to Samsung’s executive, will “put individuals in the driver’s seat in understanding their own health and wellness,” They have already created software and hardware design with advancements that will aid the development of these heat orientated products.

According to a survey by Deloitte, “The health care and life sciences industry is recognized as one of the top three fields (along with consumer products and the financial services industry) likely to propel mobile device growth in the next five years.” Health apps started out with general fitness and weight management and have expanded to blood pressure, blood glucose measurement and heart rate monitoring and sleep monitoring.

Along with the growth of mobile apps, people’s demand for information and self-care, increasing health costs and increasing chronic illness have pushed and evidently, will continue to push the growth of health apps. More and more systems are being developed to particularly minimize visits to the doctor and healthcare costs.HealthTap is a clever and curated system that gives users online question and answer sessions with Doctors while Glow is an app that aims to help women get pregnant.

Although iPhone doesn’t have any built-in apps, there are many healthcare apps available on App store. LoseIt! is a particularly popular weight management app because you can record food with a barcode scanner and it recommends users a number of calories they should need to reach their goals.

As is the case for Samsung, Apple is also focusing on developing the health care mobile technology. One of the main new features of the iOS 8 that is soon to be released, will be the preinstalled app called “Health book”.

The app will not only track exercise activity, but intend to measure health vitals like blood pressure, hydration levels, heart rate, and possibly other blood-related metrics such blood work, oxygen saturation and blood sugar tracking

Health apps are not limited to general services for users, but there are also more sophisticated apps that are used by doctors and hospitals to conduct more sophisticated measurements and diagnostics. The Dr. Chrono app provides doctors and hospitals with electronic health records system that is focused on the iPad interface. The app manages scheduling, patient reminders and billing system with many features.

There are other apps specifically designed for cardiologists, pediatricians, neurologists and other specialists. There is a category ‘Healthcare professional’ found in the medical category in the App store. An example is Neuro Toolkit that does a series of exercises to assess and diagnose strokes. A neurologist at Billings Clinic says it’s common for physicians to be using not just this app. but much more for updated treated options and research. Doctors can access updated databases about drugs and diseases quickly and conveniently.

However, there have been concerns on whether these apps should be regulated by the Food and Drug Administration (FDA) as is with for all medical devices. There is uncertainty whether the apps are or part of a medical device, particularly those communicating with devices.

The FDA assessed the potential of apps harming patients and then issued guidelines. They said that apps that instruct patients to change their drug dose based on readings would be likely regulated, while fitness and diet apps would most likely not. However, there is some still some gray areas as to distinguishing apps into these categories. Whether proper regulations should be enforced is still in debate.

The use of health apps ranges from ordinary people for everyday activity to physicians and hospitals managing patient and making diagnoses. Clearly, the healthcare app market is large. With Samsung, Apple and other companies like Intel putting focus into further developing health care mobile products it, it is expected to grow even more.

6 Ways to Get More Leads With Mobile Marketing

Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead.

But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors.

Because of the way that people behave on their mobile devices, your lead generation strategy has to be adjusted. You don’t necessarily need to create brand new content for a mobile-only audience — you just have to tweak what you already have for the desktop for mobile experiences.

To help you figure out what to tweak, check out the six tactics below you can implement to optimize your content for a mobile lead generation.

1) Employ Progressive Profiling Forms

Filling out forms while on a mobile device can be extremely frustrating. The fields are usually too small, and you end up clicking the wrong line. Also, the forms are usually much longer than you want them to be. And let’s be honest, as a user, because of these limitations, you will likely turn to another website that doesn’t require such an intensive user experience.

But as marketers, we don’t want to get rid of a form, so what should we do? That’s where progressive profiling comes in.

Progressive profiling allows you replace from fields that have already been filled out the next time a lead visits your website. That way, you can space out how much information you’re collecting at once and make your forms shorter. Bonus: By hosting progressive forms of your web content, you optimize your mobile presence for higher conversions.

2) Create Simple Calls-to-Action

When creating CTAs for your website, think about how they will appear on different devices. From a design standpoint, you may not want something visually heavy as that could be distracting on the small screen of a mobile device or tablet. But you do want an image with clear, readable text. The text itself should also be short yet action-oriented — like all CTAs — so that it’s not taking up too much of the page on a small screen.

3) Provide Discounts and Customer Loyalty

Another way to optimize your mobile presence is through discounts and promotions that will be redeemed through mobile devices. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials.

Let’s take Kings, an entertainment facility with bowling lanes, pool tables, bars, and a full-service restaurant in Boston, as an example. Kings make it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. So of course, many customers pull out their mobile device, go to Facebook, and like the Kings page.

With this strategy, Kings created a small, but effective, sense of loyalty with its customers by having them like its Facebook page with their mobile devices. After they do that, the Kings social media team can nurture their new Facebook leads and keep them coming back to the business.

4) Optimize Content for a Mobile Screen

Think about the situations and places you’ve been in when you pull out your phone to read an article or check your email.

Typically, you only have a few minutes and are trying to kill time. You may be waiting for the next subway to come or at the doctor’s office. Either way, you only have a short period of time to consume the content, and you don’t want the content flooded with filler words and fluff. When you know you are writing for a mobile audience, there are a few rules to live by.

First, frontload your content with links to lead generation content in case people do not get to the bottom of the article. Don’t put the punchline of the article in the last line. Make sure people understand the purpose of the article from the start.

Next, make the content easy to digest. Bold your headlines. Make them short and tweetable. Do not write for the purpose of writing flowing, lengthy prose — write concisely.

Finally, test different content types to see what performs best on mobile. Does your audience like lists? Do they like “how-to” articles? What are they most likely to fully read, especially on a mobile device? Gather results, and then ramp up creating more content that your mobile visitors like.

5) Make Your Phone Number Clickable

When someone picks up their mobile phone, they are going to take an action. Whether that’s opening an app, searching for a company, or simply texting a friend, they are much more action-oriented when on their phone versus a tablet or desktop computer where they can casually browse.

Knowing this, consider how you can get your potential visitors to the point of conversion faster and easier. One technique is making sure your phone number is clickable on your website. By doing so, your customers do not have to copy and paste or memorize your phone number — they just click on it and are instantly dialing.

Remember that the fewer clicks you need to complete an action, the more likely you will have someone complete an action rather than bouncing off your site.

If I want to call the Cheesecake Factory, for example, all I need to do is click the number on their website, shown below. The option to call immediately pops up, making it easier for me to complete the call.

6) Try a Simple Text Campaign

In addition to optimizing your experience for mobile, mobile devices also open the opportunity to start text message campaigns. While marketers have grown accustomed to channels such as email or apps for mobile marketing, there is still room for growth in the SMS channel.

Let’s take Van Heusen as an example. I was in the store with my mom when I saw a sign to automatically get $5 off my purchase if I just texted them. My mother then asked me to text the number so she could get the discount. Since then, Van Heusen has been alerting me once a month (which isn’t a lot) when it has a new discount or deal.

As someone who had never shopped there, these texts continue to nurture me and even led to me to go back and buy from them for the first time. While I was once a prospect simply in the store because of my mother, the company’s text message campaign converted me into a lead and, soon after, a customer. Pretty cool, right?

Generating leads through mobile isn’t impossible. By modifying your marketing slightly, you can make your mobile experience enjoyable for your users, and maybe even bring more leads into your business.

How to keep your mobile data limit under control

With apps becoming such a prominent feature of our day-to-day lives, it means we’re relying more and more on mobile data, but how do you reduce the amount used each month?

IT’S EASY TO forget just how much we rely on our smartphones, every day we use it to check email, social media accounts, play games, listen to music and watch videos among other things. With the ability to access the web anywhere, there are fewer lulls in our day-to-day lives.

This accessibility comes at a price though. The majority of us are given a certain amount of data to work with, and the lower that amount is, the more likely you are going to go over the amount and add to your monthly bill.

Even if you’re not considering upgrading to 4G yet, it’s worth keeping in mind how much data you use when you’re out. With more apps requiring mobile data to perform, it’s more important to know how your data is being used.

How do you use your data?

(Note: It should be mentioned that the figures given below are rough estimates. Factors such as reception, the provider you’re with, and overall speeds play a part in how much data is used so your own results will vary.)

The first factor to look at is the type of apps and services you use on a daily basis. If you use your phone solely for email and web browsing, this won’t be a concern, but if you’re using a number of different apps – and it’s very likely you will be – you will need to be aware of how much data they use and identify the most demanding ones.

As a rule, games tend to use the most data as a number of them work in the background and search for updates when booting up. Be wary if you allow a game access to mobile data – especially online multiplayer games – since they’re usually the biggest culprits.

For example, playing Angry Birds Go! for the first time saw 11MB used up in the space of seven minutes. After that, the next playthrough, which lasted five minutes, saw an extra 8MB used. Since it regularly connects to servers – for updates, ads and in-app purchases – the data it uses add up over time.

It’s worth keeping in mind that if a game is free to download, then you will be paying for it in other ways.

Games like Angry Birds Go! update every time you start the app as well as use data for background actions.

Dealing with video, if you’re watching a show on Netflix, an average 40-minute show will use up roughly more than 200MB. On YouTube, a two-minute video would use 4MB at what is usually 240p quality when you’re using 3G.

It’s worth mentioning that when you access YouTube through a mobile connection, it’s the app itself that determines the quality of the video. This means that if you have a 4G connection, the quality will be better which means more data is used. It won’t be a massive difference but worth taking into consideration.

In comparison, listening to music on Spotify, the average three and a half minute track on a playlist would amount to just over 3.2MB. When you add radio features to it, this figure goes up a little, but you will need to keep an eye on how often you stream music since it does add up.

After that, the amount of data you use will determine on the medium. Social apps like Facebook and Twitter compress images so you won’t be stung when you’re viewing them in the newsfeed – loading up the newsfeed for either site would use roughly 2.5MB.

Uploading photos aren’t as large a burden on your data plan as you would expect. While being PNG files, images size tend to hover between the 150KB – 250KB mark. Again, if you’re frequently uploading photos, that’s when you should worry. Similarly, uploading videos places a strain as the average 15-second video would use up 6MB.

Cutting down data usage

So you’ve determined the type of apps that use up the most data and you want to reduce the amount used, how do you do that? Well, depending on what’s causing the problem, there are a number of measures you can take.

Set data limits

Both Android and Windows Phone have ways to alert you when you’re close to exceeding your limit. Both can be found in settings and let you set both the alert and the cutoff point for data. This should be the first port of call for anyone who doesn’t have an iPhone.

Windows Phone’s version, Data Sense, is one of the more useful features of the OS. Found in the apps folder, it allows you to limit the amount of data you use – by telling it if you’re a bill pay or prepay customer – limit background data and reduce the amount used when browsing the web.

iOS users can only see where their data is being used so downloading an app like My Data Manager – available for both iOS and Android – will help fill in the gaps.

Change your browser choice

Chances are web browsing won’t play a major part in data usage, mainly due to so many sites offering mobile versions, but for those sites that are an image or video heavy, compressing the page size is a great way of reducing data costs.

The best choices are Opera Mini (iOS, Android, and other) which streamlines loading pages and significantly reduces the amount of data required, or Chrome which has recently introduced a similar feature. Depending on the pages you visit, the amount of data you’ll save ranges between 20 – 60 percent.

Reduce background data

As mentioned before, a number of apps will use up data through background actions. That is regularly searching to see if you received a notification, got an email or backup data. It nice being notified about these things, but it can end up being a burden on your data plan.

For one, the majority of them can be set so you only get updated if you are connected to WiFi which is handy for daily updates. However, if you really need to be notified in real-time, keep the number of apps that can do this to a minimum.

Get rid of ads in apps

If you’ve downloaded a number of free apps, chances are you’re paying for it through ads or in-app purchases. Displaying these ads requires data and if you use it a lot, either opt for the paid version or better yet, turn on airplane mode before you start playing. Just remember that doing the latter means you won’t be able to receive calls or use data while it’s on.

Use WiFi as often as possible

A rather obvious tip when you’re at home or at work, but it’s worth remembering that there are more businesses and services offering WiFi hotspots. Even if your 3G or 4G connection is faster, it’s worth getting into the habit of connecting to these spots so you reduce your data usage as much as possible.

Turn off mobile data for apps individually

All phones allow you to switch mobile data off for individual apps but the level of customization you have access to depends on what OS you’re using. iPhone users can only turn off connections while Android users can let you choose exactly what actions apps are allowed to do with mobile data.

Save wherever possible

This depends heavily on the type of apps you’re using but a number of streaming apps include offline services allowing you to save music or videos onto your phone for watching later. For example, Spotify Premium allow you to save and play songs offline for up to 30 days, useful if you listen to the same artist regularly.

If you open up certain pages and sites often, don’t clear your browser history as your cache will save things like images so you won’t load them again if you revisit.

If you do a lot of reading, using an app like Pocket or Instapaper allows you to save articles for reading later.

How Email Marketing Can Increase Your E-Commerce Business Profits

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing.

Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%!

If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help.

1. Email Marketing Drives Customer Loyalty

One of the best perks of email marketing is that it allows you to build customer loyalty. Email is a direct form of communication with a customer, and because of this direct nature, it helps you build a relationship with them that encourages them to repeatedly do business with your company.

A Nielsen study on customer behavior showed that 66% of consumers prefer to do business with a company they’ve previously done business with, and email marketing can help you maintain those valuable ties.

Also, email marketing is a great opportunity to show customers that you know something about them and that you care. Sending personalized birthday emails (often with discounts, coupon codes, etc.) is a great way to boost loyalty.

You not only show customers that you’ve been keeping track of important information about them but also that you’re grateful for their business. Studies have shown that 75% of retailers feel that birthday emails are the most effective marketing emails they send.

2. Email Marketing Allows You to Communicate Based on Where a Customer Is in Their Journey

Not every consumer is at the same place in the customer journey when they make contact. Some are simply beginning their search for a product, while others know your company by name and are ready to buy

If you use triggered emailed campaigns, where each marketing email is automatically sent based on an action taken by the customer, you can ensure you’re communicating with them in a way that is relevant to how they are feeling without being overly pushy (or …not pushy enough).

Studies from the Direct Marketing Association show that triggered marketing works: Over 75%of email marketing revenue is generated by triggered email campaigns.

3. It Can Help You Activate Inactive Customers

Email marketing is a great way to re-engage with inactive customers. If you segment your list in a way that you target inactive customers specifically, you can get your brand back in front of the eyes of people who haven’t been interacting with you lately.

Also, you give them incentives to continue to be your customers (like promotions, discounts, etc.)

An example of a re-activation email is this one from dog toy company Kyjen. The email includes the headline “We Miss You,” and it offers customers a promo code so that they are enticed to return and shop.

One effective strategy to reach out to inactive customers is by sending an abandoned shopping cart email. An abandoned cart email is sent to a customer who has filled a shopping cart but not made the purchase.

Abandoned cart emails can remind customers that they were planning to buy from you and help them remember what great products they were close to buy. One great example of an abandoned cart email is this message by shorts company, Chubbies.

The email reminds customers that they have items left in their cart, and it uses enticing imagery and funny language to convince the consumer that they should still want to connect with the brand.

4. You Can Optimize Communications

Email marketing allows you to do A/B testing to see which emails are most effective at getting opens, clicks and purchases.

By using A/B testing in conjunction with email marketing, you can make sure your marketing efforts are as powerful as possible. In addition, you can utilize the strategies that have proven effective for increasing profits.

Some aspects of your emails that you can test in order to make your messages effective include: subject lines, CTAs, greetings, send time, from name, length, personalization, images and more.

5. Transactional Emails Can Help You Upsell

Transactional emails are emails that are automatically triggered when a customer interacts with your company. For example, they may be triggered by password-reset requests, purchases (confirmation emails), when a purchase is shipped, etc.

One of the most powerful and effective transactional email types you can send is the welcome email. A welcome email is sent when a customer first signs up for your service (or becomes a member of your community).

Welcome emails are an excellent opportunity to make a good first impression on your potential customers right away by ultimately encouraging them to spend more time using your service or browsing your site.

Here’s a great example of a welcome email from flower delivery company Bloom That. It opens with a warm greeting (“Hey New Friend!”) and explains more about what the customer can expect from the business.

You can also take advantage of all sorts of transactional emails as an opportunity to market to your customers. You can use them as an opportunity to upsell, meaning you can offer them additional upgrades, add-ons or related products, which would encourage the recipient to spend more money.

This post-purchase email from Home Depot is a good example of a transactional email that tries to encourage consumers to spend more money. It includes several items related to a consumer’s purchase that they may be interested in buying.

If you run an e-commerce business today, it’s essential that you don’t overlook the power of email marketing. Email allows you to make a powerful, personalized connection with your potential customers and it can ultimately help increase the amount of revenue your business generate.

By testing your emails so that they’re optimized and by including personalized information, you can build customer loyalty and increase awareness of your business and brand.

**Thank you contact pigeon for this amazing article