Spread the Word about Your App

We come across thousands of apps that are created on a daily basis. Of all these apps, how can you make your app prominent to the audience? Are there any effective ways to gain high visibility in app stores and convince people to download your product?

Spread the word. There are many ways to enhance your app’s visibility and ultimately create a buzz with less or zero financial resources. The most effective among them are:

Improve Your App Listing
To get optimization for Google’s search engine or Amazon listings, your app store description is important. The description may include your app’s name, complete analysis of user interest trends, research and use of relevant keywords and terms, and data of major competitors and search terms related to your product or service respectively.

App Listings also help with app advertisement–it has the power to make or break your app visibility. Using a tool may be a good idea, but you need to use it wisely. Apply the information you have collected in advance and correct the ineffective keywords.

Image Optimization
A small picture can be a game-changer for your app. Since the human eye tends to react more strongly to images than to words, having a fascinating graphic to represent your application in the marketplace is of prime importance.

Social Proof
User critics and ratings mean a lot online otherwise, great product with no stars and reviews will drop down. Try to boost feedback and create a word-of-mouth effect. Try to infuse social elements into the app; give your customers some rewards for sharing, and entertain your users such that they provide more feedback.

Broaden Your Horizon
Everything starts with a smart idea. Once you create your app, remember to keep it accessible from anywhere in the world where there is the Internet or mobile access.

Quick Guide for Promoting Your App on Social Media

Social media has a major role to play for all those who are trying to introduce a new app to varied audiences. Sites like Facebook and Twitter give them a chance to build their audience.

Following are the tips that describe how one can use social media to promote their app:

Give High Importance to Social Media

Let the app users like and share their experience on social platforms like Facebook and Twitter. It is a low-investment and a low-effort strategy that helps in spreading awareness of the app to all the users’ social media connections.

Provide Rewards to Current Users

Give your users something extra when they buy your app through social media in the form of the bonus of simulated money. In this way, the users would be connected to you, and it would also help you increase your customer base, without having to spend extra bucks.

Spend More Time with Your Social Media Community

A substantial amount of time should be spent every day on your social media community. If you’re using a social media strategy for marketing, then try to hold the followers by keeping them updated with the latest information and news.

Have a Personal Approach

Keeping your tone personal and human instead of formal marketing is more impactful and will give you more positive response. Ask for feedback by being liberal with the audience. This will ensure that your future apps have everything that users want.

Use Tools That Help You Automate

Though social media is the most impactful way to endorse your app, developers cannot broadcast fresh content every day. Tools to automate social activity are a cost effective and easy method. Social media management tool such as Hootsuite, Buffer, Tweepi, etc. allow you to schedule Facebook and Twitter posts in advance.

Provide Value through Your Content

Social media can create end number of new customers, but the most important task is to help users connect with your brand. Uphold the trust of each community member by publishing material which gives them an added value. Video content, image posts, jokes, and contests are the highly popular on social media.

Facebook, Twitter, Instagram, and Google+ are the kinds of social media platforms which help in effective advertising. However, your app will not be recognized unless you put up quality content and use proper interaction techniques.