Mobile App Personalization-An upcoming Frontier

Mobile app personalization is one of the great ideas to boost the user experience, improve customer loyalty, and grow your business. Nowadays, companies having user data access are using mobile app personalization to generate high personal mobile experiences for their customers.

What is Mobile App Personalization?

In simple terms, it is a process of altering an app according to the unique data that differs each user. Considering it as a targeted advertising with the high degree of specification, personalization of the app saves the users from vast research. It is more like creating a frictionless purchasing experience.

However, apps should be used carefully by not crossing any privacy lines. It is better only to request information that is directly related to a specific product or service.

Why Should I Personalize my App?

The mobile app market is rapidly growing. There are around 1.6 million apps available alone in the Google Play Store and 1.5 million apps alone in the Apple App Store. With tons of apps being downloaded daily, the only handful of them is used on a regular basis.

Though personalizing your app, you can make your app make its own identity among millions of other apps. This is because, users are likely to use an app that addresses their specific needs and interests over a generic, impersonal platform.

The foremost aim of launching an app is to increase user engagement. Personalization of app enables you to tweak the app experience for each user and make it more engaging that leads to an ultimate purchase of your product or service.

How can I Personalize my App?

With the help of App Builder Online, you can get started with your own creation. It is a user-friendly app making platform that allows people to build professional-grade, highly personalized apps for their business. Hardly any programming experience is required to use this app.

3 Reasons why small businesses should make an App

You might think why would a small business need an app? Though the question may be silly if you already have an app and are aware of amazing things that an app can do for your business. There are many small business owners who haven’t discovered how a mobile app can benefit their business.

A survey revealed that existing small business mobile app launchers use the app to improve customer service, to increase sales, and to successfully compete with other businesses. Here is how these three reasons can turn out your small business into a successful one:

To improve customer service

The top most reason shown by the survey is by building an app you can improve customer service. With the help of apps, you can connect with your on-the-go customers and open a direct two-way line of communication. Rewarding your customers with coupons and loyalty programs through your app can prove the best idea of keeping them coming back for more to you.

To boost sales

The next biggest reason for small businesses to get into the app game is to boost sales. One way firms are increasing sales by giving potential new customers real incentives to download their apps, such as special offers or contests. Another essential element of increasing sales through a mobile app is by being easily accessible and always on the top of mind to your customers.

To successfully compete with other businesses

Lastly, the survey found out that small firms with their created apps have made them compete in the market with other rivals. Given the affordability of DIY solutions, now more and more small firms can build their apps that will help them equalize the playing field with their larger competitors. Mobile apps are also a means to gain visibility in particular markets.

Are these three reasons separate?

Small businesses highly depend on their loyal customers than their larger competitors do. However, all these three goals work together: just like having excellent customer service can drive your sales and thus helping you to fare strongly in a competitive market.

Mobile hotel bookings: Why they’re no longer a trend but an important reality

The Oxford Dictionary defines a trend as something that is “…developing, changing, or in fashion”. And for a long time mobile bookings could be determined as all of the above.

Over the last five years there have been countless white papers, blogs, webinars, and seminars dedicated to predicting the uptake of guests choosing to book hotels via smaller screens. But nowadays, you only have to look at the evidence to see how mobile devices are dominating the path to purchase.

We asked several people around about their favourite mobile usage stats, many of which they’ve come across in blogs and industry news articles, and here are some of the best:

  • For the first time in 2015, mobile searches via Google surpassed those on desktop computers cementing the shift from PCs to smartphones 
    Source: Business Insider Australia
  • WiFi and mobile-connected devices will generate 68% of all internet traffic by 2017
    Source: Hosting Facts
  • 70% of mobile searches result in an online action within an hour of the original search
    Source: Hosting Facts

Mobile-first in 2016 and beyond

Independent hoteliers need to do everything they can to adapt their marketing strategies, and take a mobile-first approach to attracting global guests.

Hotels and travel service providers in the US can expect 52% of travellers to book using a mobile device in 2016 – up from 44% in 2015, according to a study from It’s a pattern that many countries across the world are repeating, from the UK to Japan, as mobile devices continue to reign supreme.

Oscar Orozco, a forecasting analyst at eMarketer, believes hotels should be focusing on smaller devices, above anything else, when it comes to marketing: “Hotels, airlines, and online travel sites are better optimising their websites for mobile bookings. As a result, people are finding a simpler and easier path to purchase and booking their trips right on their devices. This bodes well for the industry as a whole.”

Marketing for mobile guests

It should all start with a hotel’s mobile website. The experience delivered to guests before they’ve even booked a room is so important. Fingertips are less accurate than a computer’s cursor and it can be annoying for guests wanting to click through the pages of your website, to find the information is far too small to read.

As TWENTY ONE Guide to Beautiful Hotel Website Design’ explains, the way a hotel’s website responds to small devices is the key to mobile marketing success: “Responsive design is a simple concept and it’s one that you should be enthusiastically embracing. It’s an approach to website design that aims to create a viewing and interaction experience that reacts to the chosen device of a user.

“It ensures the experience is smooth and that elements of the page can be seen and used properly. If a user is required to zoom in to click a link on your mobile website, then it hasn’t been designed in a responsive way.

“Putting your users’ needs first, just as you do the moment they arrive at your hotel, is crucial for the best web experience. A mobile responsive website that delivers an awesome small-screen experience can also help secure those last-minute bookings from guests searching on-the-go.”

Savvy hoteliers are already mobile-friendly

New research from leading industry analysts Phocuswright and h2c, looked at how independent hoteliers in Europe and the US are embracing and adapting to mobile technology in order to attract more guests within this captive market.

Nearly half (48%) of independent properties in Europe plan to use more social media for their marketing purposes in the future, while only 7% plan to increase printed advertising – a sign that a good proportion of savvy hoteliers are already thinking mobile-first.

According to the ‘Independent Lodging Market Report’, mobile websites are well-established in both Europe and the US – with 52% in Europe employing a mobile-friendly site, and 66% in the States.

Mobile’s share of online direct bookings is expected to grow over the next two years for both the US and Europe, but the report from Phocuswright highlights some concerns that independent hoteliers raise when it comes to competing for market share effectively with mobile technology.

As many as 48% say they lack a solution, but despite this, one fifth of independent hotels believe their direct online revenue already comes from devices such as smartphones and tablets – proving that hoteliers who choose to dismiss mobile bookings as just a trend will be risking opportunities to secure vital revenue.