We come across thousands of apps that are created on a daily basis. Of all these apps, how can you make your app prominent to the audience? Are there any effective ways to gain high visibility in app stores and convince people to download your product?
Spread the word. There are many ways to enhance your app’s visibility and ultimately create a buzz with less or zero financial resources. The most effective among them are:
Improve Your App Listing
To get optimization for Google’s search engine or Amazon listings, your app store description is important. The description may include your app’s name, complete analysis of user interest trends, research and use of relevant keywords and terms, and data of major competitors and search terms related to your product or service respectively.
App Listings also help with app advertisement–it has the power to make or break your app visibility. Using a tool may be a good idea, but you need to use it wisely. Apply the information you have collected in advance and correct the ineffective keywords.
A small picture can be a game-changer for your app. Since the human eye tends to react more strongly to images than to words, having a fascinating graphic to represent your application in the marketplace is of prime importance.
User critics and ratings mean a lot online otherwise, great product with no stars and reviews will drop down. Try to boost feedback and create a word-of-mouth effect. Try to infuse social elements into the app; give your customers some rewards for sharing, and entertain your users such that they provide more feedback.
Broaden Your Horizon
Everything starts with a smart idea. Once you create your app, remember to keep it accessible from anywhere in the world where there is the Internet or mobile access.