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ux design

Design

How Design Drives Innovation and Makes Businesses Profitable

May 10, 2018

Have you ever wondered what makes some products successful while others are not? What is the silver bullet for having a popular app? I bet you did. Obviously, there are many factors that determine your success. I will try to shed some light on them from the product design perspective. Design is a mindset. It’s the way we, as designers, perceive the world and our daily surroundings. Innovation comes from this mindset, and can be described as a fresh idea…

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Design

UX Is Not Just about ‘User Experience’. Popular Misconceptions about UX Design

May 10, 2018

The role of a UX designer in development process is often unclear. They may seem to only create boring boxes and arrows, but, in fact, these are tools that help to push the digital product in the right direction. How? Well, the job description of a UX designer is much wider than the name of the role might suggest. There are three little misunderstandings about UX designers that may seem to be over-promises but are, in fact, underestimations. 1. UX Design is just…

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