Journal

Notes fromthe workshop.

Occasional writing on what we build and why. Opinionated, specific, and written by the people doing the work — no newsletters, no lead magnets.

E-commerce9 September 2026

Why we stopped building stores on open-source platforms

The licence is free. The thirty plugins holding it together are not, and neither is the Friday afternoon one of them turns out to be the way in.

9 min

E-commerce8 September 2026

Shopify in Greece: what the platform does not know about this market

Nothing is wrong with the software. It is optimised for the median merchant on earth, and Greek retail is not median.

9 min

E-commerce7 September 2026

What a rented platform costs by year three

The subscription is the smallest line on the page. Add the apps, the surcharge and the agency you still have to hire, and you are paying custom prices for a ceiling somebody else set.

8 min

Engineering6 September 2026

Custom web development in Athens: what you are actually buying

Every agency in Greece says bespoke. Three very different products hide behind the word, and which one you bought decides what the next three years cost.

9 min

Engineering5 September 2026

What custom web development costs in Greece

Where the money actually goes, why two quotes for the same brief differ by a factor of five, and what the second year costs.

9 min

Engineering4 September 2026

Static, server-rendered, or both

Rendering is not a religion. It is a decision made per route — and making it once, for the whole site, is what turns fast stacks into slow websites.

8 min

Product3 September 2026

Web first or app first?

The wrong version of this question has been asked in every boardroom since 2010. The right version is not about channels at all.

7 min

Mobile2 September 2026

Mobile app development in Athens: what to build and what to skip

React Native, native Swift and Kotlin, or nothing at all. The size of the Greek market changes the answer more than the technology does.

9 min

Mobile1 September 2026

What a mobile app costs in Greece — to build, and then to keep

The build quote is the smaller number. The one that surprises people is the standing cost of remaining in two stores that keep changing the rules.

8 min

Mobile31 August 2026

Everything that happens after the app ships

Launch is the point at which the work becomes permanent. Most budgets, and most attention spans, stop exactly there.

7 min

GEO28 August 2026

What generative engine optimisation actually is

Not SEO with a new name. A different objective, measured differently, won differently.

7 min

GEO12 August 2026

Why your brand is missing from AI answers

Five reasons a model names your competitor instead — and four of them are fixable this month.

8 min

Engineering22 July 2026

The real cost of a theme

The saving is real. It is also a loan, and the repayments start in month nine.

6 min

E-commerce3 July 2026

Why your store and your warehouse disagree

Every nightly export is a window in which the number on your product page is a guess.

6 min

Mobile16 June 2026

The app nobody opens in week six

Installs are a vanity number. The only question is whether it is still on the phone in a month.

5 min

Performance27 May 2026

The analytics you have are probably wrong

Browsers changed how they handle tracking. Most dashboards did not, and nobody re-checked.

7 min

Social8 May 2026

Posting every day is not a strategy

Volume is the easiest thing to buy and the least useful thing to own.

5 min

Creative14 April 2026

What a brand film is actually for

Not to show the product. The product is on the product page.

5 min

Creative19 March 2026

Shoot for the crop, not the frame

Beautiful photographs, ruined eighteen months later by a layout nobody was thinking about.

6 min

Initiate the blueprint

Tell us what you are building.

The stack, the timeline, the thing that is currently in the way. We reply to every briefing within two working days.

Start the briefing See the benchmarks