Case study · 2020
Cleanance
A mobile app for Eau Thermale Avène's Cleanance range for oily, blemish-prone skin — a short skin test, a personal daily routine with the right Cleanance products, and a reason to keep coming back.
- Client
- Eau Thermale Avène · Cleanance
- What we did
- Mobile app · UI & UX design · Product routine
- Skin test
- a few taps on the first screen, answered by skin type and concern
- 2 steps
- a personal routine: Cleanance cleansing gel, then Cleanance MAT emulsion
- Weekly draws
- a completed profile enters the user into a prize draw every week
The client
A skincare range, used every day
Cleanance is Eau Thermale Avène's range for oily and blemish-prone skin, with Cleanance Comedomed, a concentrate against blemishes, at its centre. A product like this works only if it is used properly and every day — and that is where most people give up.
The app was built to sit between the product and the person using it: to tell them what their skin needs, and to keep them to the routine.
01
Start with the skin
- A test, not a catalogue
- The app opens on a short test — oily skin, blackheads and the other concerns the range treats — and shows the results as the Cleanance products that answer them.
- A profile of one's own
- The answers become the user's profile, so the app speaks to their skin rather than to everyone's.
02
A routine to keep
- My care programme
- Step by step: the Cleanance cleansing gel morning and evening, then the Cleanance MAT emulsion for a matte finish — what to use, when and how.
- Calendar and reminders
- A calendar to keep the routine up to date and reminders to come back to it, with favourites saved for later.
03
A reason to come back
- Weekly prize draws
- Every user with a completed profile takes part in a weekly draw — a simple incentive to finish the test and keep the app on the phone.
Initiate the blueprint
Tell us what you are building.
The stack, the timeline, the thing that is currently in the way. We reply to every briefing within two working days.