Diet & Shaping

Iro Kottika is a clinical dietitian with a Master's from the University of Nottingham and hospital experience in England. Her practice in Patras has been open since 2005, offering personal nutrition programmes, body composition analysis, pressotherapy and body contouring.

People look for a dietitian in their own city, and they ask Google about diets long before they book anyone. The site had to work for both: be clear about who she is and where to find her, and answer those questions honestly, without replacing the visit.

Calm, personal, credible

Iro opens the homepage herself, followed by how she works: measure first, build the plan around the person, then follow the progress every week.

Every service explained

Nutrition, body composition analysis, pressotherapy and body contouring each have a page of their own, in plain language.

Booking one tap away

The appointment button sits in the header of every page, and the phone number is one tap away.

Search foundations

Clear titles and descriptions, structured data for the practice, the person and every article, and new pages announced to search engines as they go live.

Old links kept alive

Addresses left over from the previous site now redirect to the right pages, instead of ending in an error.

Answers people are looking for

New articles start from real search terms, from gut health to cholesterol, written to inform and to point readers to their doctor or dietitian rather than hand out a ready-made diet.

Publishing without risk

Every change goes through version control and reaches the live site automatically, so nothing is edited by hand on the server and anything can be undone.